Computer Repair Experts in Phoenix, Arizona. my PC Techs Presents:

Picture yourself standing in a supermarket aisle in front of the canned vegetables. You are making a new recipe tonight and it calls for one can of peas. You have never purchased a can of peas before and don’t have a preferred company or brand of peas in mind, so here you are with thirty different cans of peas in front of you to choose from. Each can has a unique label and manufacturer and most of them are exactly the same price. Which can do you pick up?

Next you walk over to the fruit aisle. You want to make an apple pie for dessert and look through all of the red apples in stock. It appears that some of the apples are old – they are withered and stale looking. The fresh apples are bright, crisp and fresh looking. Which ones do you choose for your pie?

Research has shown time and time again that looks sell. When people are presented with a choice between similar products that are similarly priced and offer similar features, they will almost always select the one with the brighter, more colorful packaging. A colorful, shiny label will always outsell a dull, bland one. A shiny, bright apple will sell faster than old fruit.

Studies are also very clear in identifying the unmatched power of the internet for business marketing. Search engines give your business power to place advertisements for your products and services directly in front of your target customers the moment they are searching for you. Google and Bing are supermarkets for business, and your products can be grouped with others in a similar category, just like cans of peas. Now, imagine a client searching the internet for your product or service, but really they are standing in the supermarket in front of cans of peas. What happens when YOUR can of peas (website) is placed on the shelf in front of them, right next to all of the cans of peas provided by your competitors?

Trying to design a do-it-yourself free website for your company, or going with the cheapest possible web design offering from the kid down the street working from his moms garage, is like one of those pea manufacturers handing a child a crayon and saying “Go ahead, design a label for our peas.” There are certain things that a professional marketing company will know about label design that a child will not. Important details will be missing from the final design such as branding, calls to action (buy these peas now!), ingredient labels, and all of the other secrets that are so important to help a consumer make the decision to purchase.

When a business website is designed by an amateur, cheaply without concern for quality, or by a web design firm that does understand online marketing, guess who buys the peas? No one. You could have the best peas in the entire world. They could be juicier, tastier and softer than all of your competitors peas. None of that will ever matter. Your potential customers will never get far enough along with your product to pick up your can of peas, read the label, or take it home to find out what’s inside. Considering the importance of online marketing to today’s business success, you could miss out on thousands of dollars in new sales. At the extreme, based on what your competitors are doing online, your business could fail due to an inability to compete in your industry.

“Build it and they will come” is absolutely incorrect when it comes to a new website for your business. Business web design and online marketing firms such as my PC Techs give your new website the upper hand. New websites designed by my PC Techs are built using cutting-edge technologies and incorporate the latest in coding and marketing techniques. With a my PC Techs website, you are getting much more than a new website. You get a proven marketing vehicle for your products and services.

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As a business owner, you were probably quick to identify the need for a properly designed and well maintained company website, one that will provide your business with affordable marketing opportunities, help increase sales, and generate new business. You may have gone one step further, establishing a blog with the hopes that frequent posting to the blog will lead to increased exposure of your products and services to new clients. Blogs are invaluable tools for company employees, allowing them to post new articles, videos, press releases, and pages to a website. However, very few businesses are given proper advice or support when it comes to efficient ways to use a blog for business growth, sales, and lead generation.

There is a clear divide that most businesses face when it comes to internet marketing. Most companies find themselves, knowingly or not, increasing the amount of time and effort spent marketing online without generating any significant increase in relevant traffic that will result in new sales. This problem is mostly due to the fragmentation of the website services industry. When you hire a website design and development firm, there is a very good chance that the firm does not understand the importance of internet marketing. They may setup your blog in such a way that it’s practically worthless for the real power and purpose of blogging, which is website traffic and lead generation. Conversely, when employing an internet marketing solution or trying to do it internally, many of the people actually working on your online marketing lack proper website design and web development knowledge. You may, again, find yourself with blog content that does nothing more than take up space and does not result in exposure for your business.

The biggest culprits behind wasted blogging efforts are the online, free blog solutions. Many companies are either sold a free solution by improperly trained website and internet marketing companies or ask employees to establish them, not realizing the loss of productivity that will result. Free blog solutions lack several key benefits that properly developed and integrated blogs do not. Important tools, such as automatic link distribution and site cross-linking are typically not available. The bulk of your product, services, and marketing materials are generally not visible to visitors who click through to read an article on an external blog. Additionally, the majority of free blogs are hosted outside of the company domain and fail to provide fresh content associated with your website, which is extremely important and valuable for a company when it comes to search engine positioning.

Secondary blogs on free solutions, established outside of your company domain with alternative content, can be beneficial for SEO and page rank purposes. However, the primary blog for your business should always be properly hosted on your own website domain, linked correctly from your website navigation, and completely integrated into your existing website. If the URL to your website starts with a URL similar to www.azmassageforwellness.com, your main company blog should be referenced from within a sub-directory of that site, such as www.azmassageforwellness.com/blog. It should also be developed using recent, feature-rich blogging solutions such as the open source blog application WordPress. Finally, the blog should be a total integration, with blog pages sharing few differences in heading, navigation, and footer from your main website. Website developers that realize the importance of page rank, relevancy and online marketing will follow these guidelines to integrate blog solutions for your company that provide a deep set of features and support easy to use Plugins for SEO and link automation.

The reason all of this is important deals with the way search engines index and rank your website. When going through the pages on your site, a properly integrated blog appears to a search engine as part of your website. Every post that is made through the blog becomes an additional page of content for ranking purposes. Search engines love fresh content. The more fresh content you have, the more relevant your website appears to search engines and you will rank higher in search results and generate more new business as a result. It takes time, but after 100 or 200 good blog posts, your website should begin to see some significant benefit in search engines.

There are additional factors to consider when posting to a blog, outside the scope of this article, which are important to consider. A good internet marketing solution will provide you with training and will support your efforts by identifying effective keywords to use in posts. You should be provided tips that will help establish your blog in the community, giving you recognition as an expert in your field. Your website team should help you to identify ways to distribute your content and get your blog posts linked out to other websites. Finally, there should be a good level of customer support and interaction between you and the website team that designed your blog, so that you understand the most effective ways to utilize your blog and get the most value from your time invested.

A properly developed and utilized blog can be the most effective tool available for you to generate traffic and increase search engine positioning for your website. If you haven’t already, be sure to search for and consult with a comprehensive website design, development, and internet marketing firm. One that can provide a variety of effective solutions that work together to increase sales for your business.

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We are excited about our latest client testimonials for computer repair and website services, take a look at what recent clients had to say about us:

Nikki Albert
Wellness Therapies

"Andre and team–thanks for a beautiful website. Love it!!"

Tom
Phoenix, Arizona

"My wife and I are very satisfied with the work that my PC Techs completed on our computers. Our son is in Afghanistan and we use Skype to see and talk to him, but I was having trouble with it. It was impotant for us to get it corrected, so when your tech came out and solved the problem we were grateful."

Peter Daniel
Arizona Youth & Family Services, Inc.

"my PC Techs provided us with exceptional customer service, excellent quality and a great price for our new website."

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We meet many business owners each week who provide a wide variety of products and services to the Phoenix metro area. Despite the quality of the products and services they offer, their sales and profits have declined significantly over the past several years. It’s easy to blame the recession, and most of us have been hit hard. Sales are still down during this slow recovery and many businesses are still struggling.

Can internet marketing and social networking boost profitability while reducing marketing costs? It can! Social networking can help you form relationships with clients and is a viable addition to your marketing toolbox. But social networking is far from a cure-all and it does not stand alone as the most effective way to power growth. Fine-tuning your web presence is key. The my PC Techs competent team of web professionals working together can develop a successful marketing campaign for your business. From literally stacks of resumes, we carefully select our team members, and only hire experts with many years of proven hands-on experience and proven success in the field, ready to help you grow your business. Our website solutions division has:

• Web designers
• Web developers
• SEO specialists
• Social media gurus
• Web project managers
• Web copywriters

my PC Techs provides proven internet marketing solutions and cutting-edge technologies that will grow your business and increase your sales. Rather than dealing with the confusion of using multiple technology partners who are often unavailable when YOU need them, my PC Techs works hard to provide you with a single, responsive point of contact for ALL of your website and business technology needs. Get started today and experience real results for as little as $900!

Call our office at (602) 456-0150 and mention this newsletter to receive a 20% discount on computer repair and IT services or a free website consultation.

For more information about internet marketing and to read more about my PC Techs happenings in June, click here.

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my PC Techs, your local technology solutions provider, proudly announces the opening of our NEW Ahwatukee office to better serve you! We’re excited about our new location, and to celebrate, we’re offering 10% off all business IT services or free website hosting for 2010 to new clients.

Please update your address books for my PC Techs (as of June 1st):
15815 S. 46th St., Suite 116
Phoenix, AZ 85048
admin@mypctechs.com
(602) 456-0150
www.mypctechs.com

The new office is located near the southeast corner of Chandler Blvd. and 46th St., with easy access to I-10. Click here for a map and directions.

Rather than dealing with the confusion of using multiple technology partners who are often unavailable when YOU need them, my PC Techs works hard to provide you with a single, responsive point of contact for ALL of your website and business technology needs.

Call our office at (602) 456-0150 and mention this newsletter to receive a 10% discount on computer repair and IT services or free website hosting for 2010.

Because of YOU, our valued client, my PC Techs is even better positioned to help your business maximize sales, improve productivity, and eliminate wasteful spending by using reliable technology and website solutions! We come to you anywhere in the Phoenix metro area. Count on us to provide you with affordable solutions, a friendly staff, expert on-site computer technicians with many years of experience, and a local, experienced website and online marketing team. Thank you for your business!

Sincerely,
Andre Morris
President, my PC Techs

Read more about my PC Techs happenings in May by clicking on this link:
https://www.mypctechs.com/newsletter/2010-May.html

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