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We now have another tool in the shed for tracking the effectiveness of social media marketing campaigns. Google has a new search page, Google Realtime, that allows a search of social updates, news articles and blog posts about hot topics around the world.

This tool gives you an easy way to find hot companies offering products and services on the social web. This beta project could very well be a testing ground for something much bigger down the road. Google has tried several times to integrate real time social web search results into standard Google searches, but nothing much has come of those efforts. If this tool takes off, I believe the research they gain from the project will lead to bigger things down the road. Specifically, the merging of standard web search results with results from Facebook, Twitter, news sites, and other social networking sites.

One other lesson that this experiment can teach us is the importance of a deep online marketing approach for your business that doesn’t focus solely on pay per click advertising to get the word out. In addition to SEM, proper SEO and social media marketing methods continue to gain ground as cost-effective ways to put products and services in front of prospective clients.

Get searching now and see if your company rates well in realtime.

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