| Tech Tips - Business IT Support Tips
September 8th, 2010
Excerpts from some thoughts by Matt Cutts on the important release date of Google Instant. Full text posted here:
http://www.mattcutts.com/blog/thoughts-on-google-instant/
We try to return relevant, useful results. We try to return your search results really fast. Average users might not notice changes like Caffeine (improved indexing) or a better algorithm to detect hacked sites.
Q: Does Google Instant kill search engine optimization (SEO)?
A: No! Almost every new change at Google generates the question “Will X kill SEO?” Here’s an video I did last year, but it still applies:
Q: Will Google Instant change search engine optimization?
A: I think over time it might. The search results will remain the same for a query, but it’s possible that people will learn to search differently over time.
Finally, Steve Rubel’s headline on Google Instant Makes SEO Irrelevant is too big of a claim to be correct, but the point he makes is that Google Instant includes personalization, and personalization changes SEO. Well, that’s common sense in some regard (see this interview from 2007 where I make that point). But that doesn’t mean that SEO will die. I’ve said it before, but SEO is in many ways about change. The best SEOs recognize, adapt, and even flourish when changes happen.
Q: I don’t like Instant! I’m turning it off!
A: We provide that option right next to the search box, but I’d encourage you to spend some time with it first before you have a knee jerk reaction. Instant is a great way to learn more about things you’re not an expert on, and it can save you time. As the Google Instant page mentions, “If everyone uses Google Instant globally, we estimate this will save more than 3.5 billion seconds a day. That’s 11 hours saved every second.” With over a billion searches a day and over a billion users searching each week, that adds up to 350 million hours of user time saved a year. That’s 500+ human lifespans saved a year by this feature if everyone used it. 🙂
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September 7th, 2010
Visit PRWeb for the official press release announcing the my PC Techs new corporate division, seenBEST Web Design. http://www.prweb.com/releases/2010/09/prweb4469064.htm
While there, be sure to check out the “Share This” tools on the page to share with friends!
For any questions regarding this announcement, please call (602) 456-0150.
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Tags: call, division, my pc techs, new, press release, prweb, seenBEST Web Design Posted in Tech Club General | No Comments »
September 3rd, 2010
There seem to be plenty of help articles that talk about ways you can set the default web page for a domain using .htaccess. Most of these articles assume that you are hosting a single domain on a single host. What I am going to tell you is how to do the same thing when you are hosting multiple parked domains on the same host and need one domain to point to a different default page than the others.
We will be using the .htaccess file for this purpose. If you don’t know where to find it, look in your public_html (“root”) html folder. If the file doesn’t exist, you’ll need to create it using plain text and name it .htaccess
In this .htaccess file you may already have a setting that looks similar to this:
DirectoryIndex index.php default.php
This setting controls the pages that your parked domains will all look for by default. For example, when visiting https://www.mypctechs.com, if the above setting was in my .htaccess file, the server would deliver index.php first and default.php if that didn’t exist.
Because you are trying to get a parked domain to visit a different page than the two shown above, you’ll need to add some additional commands in your .htaccess file ABOVE the DirectoryIndex page. Otherwise the server will process the DirectoryIndex directive and your commands later in the file will never be executed.
Start at the top of your .htaccess file and add the following lines:
RewriteEngine On
RewriteCond %{HTTP_HOST} ^(www.)?thenameofyourdomain.com$
RewriteRule ^(/)?$ newdefaultpage.php [L]
Change thenameofyourdomain to the domain that you’d like to set a new default page for. Change newdefaultpage.php to the name of the page that you’d like as default.
Doing this will preserve your standard default.php and index.php for all other domains, while giving your new domain a different default landing page. Upload your new .htaccess file to the server and enjoy!
NOTE: Be very careful when editing your .htaccess file and always make a backup copy of the file before you change it. If you notice any problems with your site after the changes you can always revert back.
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Tags: articles, backup, commands, default, deliver, different, directive, directoryindex, domain, domains, folder, help, host, hosting, htaccess, html, index, landing, multiple, page, parked, point, preserve, rewritecond, rewriteengine, rewriterule, root, server, setting, single, upload, web Posted in Tech Club General | No Comments »
September 1st, 2010
We now have another tool in the shed for tracking the effectiveness of social media marketing campaigns. Google has a new search page, Google Realtime, that allows a search of social updates, news articles and blog posts about hot topics around the world.
This tool gives you an easy way to find hot companies offering products and services on the social web. This beta project could very well be a testing ground for something much bigger down the road. Google has tried several times to integrate real time social web search results into standard Google searches, but nothing much has come of those efforts. If this tool takes off, I believe the research they gain from the project will lead to bigger things down the road. Specifically, the merging of standard web search results with results from Facebook, Twitter, news sites, and other social networking sites.
One other lesson that this experiment can teach us is the importance of a deep online marketing approach for your business that doesn’t focus solely on pay per click advertising to get the word out. In addition to SEM, proper SEO and social media marketing methods continue to gain ground as cost-effective ways to put products and services in front of prospective clients.
Get searching now and see if your company rates well in realtime.
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Tags: articles, blog, campaigns, effectiveness, facebook, Google, Google Realtime, integrate, marketing, news, posts, real time, search, social, Social Media, social networking, testing, tool, topics, twitter, updates, web, web 2.0 Posted in Tech Club General | 1 Comment »
August 31st, 2010
Take a look at our newsletter for August, 2010. What’s inside:
- A 20% off coupon for Computer Repair
- A 20% off coupon for web design and development
- A 20% off coupon for SEO and online marketing
- Featured website project, Mr. AutoGlass
- Yahoo now powered by Bing
- Positioning your website for success, useful SEO tips for small business
For savings on all of your technology services needs, click here to print our current coupons and read the my PC Techs August newsletter.
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Tags: august, bing, business, computer repair, coupon, mr. autoglass, newsletter, Online Marketing, positioning, savings, seo, success, tips, web design, web development, Website, yahoo Posted in Tech Club General | No Comments »
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